Purearth: One of The Best Ayurveda Beauty Brands To Heal Your Skin
Founded by experienced Ayurveda beauty practitioner Kavita Khosa, and headquartered right here in the 852, Purearth takes a luxe approach to traditional Indian skin science. Premium, all-natural ingredients make up most of the formulations – think aloe and raw honey, as well as lesser-known actives like neem (Indian lilac) and Fuller’s earth, a mineral-rich clay from Pakistan. In line with Ayurvedic practices, Purearth’s products evoke harmony between mind, body and soul, and are crafted in a zero-waste studio. What’s more: Purearth employs fairtrade and foraging practices, and partners with NGOs and community-based organisations that help women in the Himalayas.