World Bee Day 2022

World Bee Day 2022

Honey, also known as Madhura, has been part of so many skin remedies, there can be an infinite amount of concoctions that can be made with honey. Since it is such a diverse ingredient we have taken the liberty to incorporate it in our Mitti Raw Ho...

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Jess & Utah for Purearth x

Jess & Utah for Purearth x

Come join us as Jess and Utah spend an afternoon sharing their Purearth skincare rituals. Jess shows you how to cleanse, tone, mist and mask and guides Utah through her step-by -step Kwansha Facial 🌟

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Urban Explorer Series: Interview with Kavita Khosa

Urban Explorer Series: Interview with Kavita Khosa

“When you take a small part of everywhere you go, you take a little bit of it in such a way that you give back to the community by becoming a messenger, carrier or storyteller of that place.” Our Urban Explorer Could you please introduce yourself...

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PROJECT RED: ADDRESSING PERIOD WASTE

PROJECT RED: ADDRESSING PERIOD WASTE

Introducing Project Red - an initiative addressing period waste and a project close to our hearts. We seek to tackle the huge environmental impact of sanitary products.In this series, we chat with rural women both young and old, in the remote vill...

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PUREARTH x JESS: Winter Ayurvedic Scalp & Hair Care

PUREARTH x JESS: Winter Ayurvedic Scalp & Hair Care

A scalp and haircare DIY masterclass! Come learn as Founder - Kavita Khosa does a live demo with the lovely Jessica Wong, teaching you how to treat hair loss, premature greying, dandruff and treat dry, brittle and damaged hair at home with authent...

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8SHADES OF... KAVITA KHOSA OF PUREARTH

8SHADES OF... KAVITA KHOSA OF PUREARTH

When I was approached by 8shader for an interview I was so excited. A brief discussion about a deep-rooted passion for sustainability and top beauty tips for everyday life. Here's to know a little about me and Purearth! I’m a women’s rights acti...

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ROSEHIP HARVEST SEASON

ROSEHIP HARVEST SEASON

"Equal. Ethical. Ecological" is not a simple marketing strategy for Purearth but a principle we strongly abide by! As we speak, gorgeous wine-colored Rosehip Pods known as "Kajju" are being harvested by Purearth's superpartners. Since Purearth's i...

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PUREARTH x BOHECO LIFE: CANNABIS AND BEYOND!

PUREARTH x BOHECO LIFE: CANNABIS AND BEYOND!

In conversation with Founder, Boheco Life - Yash Kotak, Purearth Founder - Kavita Khosa deep dives into discussions on all things cannabis, CBD and hemp from both an Ayurveda and modern science perspective.In light of the recent WHO directive to t...

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pure, potent & precious

We offer high performance Ayurvedic formulations to nourish your skin & senses.
Ethically sourced, fair trade and Leaping Bunny cruelty free approved.