For Pleasure’s Sake.

For Pleasure’s Sake.

  Sexual Wellness isn’t just about sex, its about feeling gracious and lively and most importantly confident in your own skin whilst and after savouring pleasure. It’s that post-pleasure glow, the “don’t need a filter today” confidence, and the jo...

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The “Period” Piece: Menarche to Menopause

The “Period” Piece: Menarche to Menopause

  Womanhood is a chaotically beautiful spectrum.  It all starts with a blood stain on your school uniform and all of your other friends freaking out, only to return home for your mom to casually announce that you have gotten your first period whic...

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Champi, Chill, Conquer

Champi, Chill, Conquer

  Ever had a hair day so bad that you can’t distinguish between your hair and the bird’s nest next to your terrace? You’re not alone. Somewhere between dry shampoo addiction, styling products, and “I’ll oil it next Sunday, I swear” lies the tale o...

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Mind Full or Mindful?

Mind Full or Mindful?

  You know those 18 open tabs in chrome running mindlessly but only 3 of them (Let’s be real, not even 1 of them) work? Is that who you are under tight deadlines and hectic schedules?  Then you need tab manager extensions which help manage those m...

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Glow From the Inside Out

Glow From the Inside Out

   Does your skin have a mood of its own? You go to sleep peacefully thinking “Yayy, finally. I managed to heal my skin” and BOOM. You wake up to 3 new pimples. At this point, the regret of drowning in midnight ramen noodles, the creamiest lava ca...

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Spill the Tisane!

Spill the Tisane!

  You know one of those mornings where you just can’t get up? And the insane slap from your daily cup of coffee seems like the worst idea in the world? Say no more. Because Tisanes are here to the rescue. A tisane is any beverage that is made by s...

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Balance, Not Burnout: An Ayurvedic Reboot

Balance, Not Burnout: An Ayurvedic Reboot

  Ever feel like your body’s behaving like one of those old umbrellas? Looks fine when folded up, but the moment you step into the storm—snap!—it flips inside out and leaves you soaked, confused, and slightly humiliated and not to mention, humbled...

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Shirolepa: A Hair Mask for Scalp and Hair Health

Shirolepa: A Hair Mask for Scalp and Hair Health

With this blog, we intend to dive deeper into rituals and practices one can simply integrate at home. To reiterate, A-Beauty is simple— it's going back to the roots and finding your beauty or wellness solutions at home, in the kitchen, in nature, ...

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Kwansha®: The Revolutionary Ayurvedic Beauty Tool

Kwansha®: The Revolutionary Ayurvedic Beauty Tool

After a break from our blogs, we’re thrilled to return with more in-depth insights into Purearth's journey. We aim to write to you more frequently and take you on a more personal journey that may be beneficial for you. Welcome, Purearth-ers!   Fi...

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World Bee Day 2022

World Bee Day 2022

Honey, also known as Madhura, has been part of so many skin remedies, there can be an infinite amount of concoctions that can be made with honey. Since it is such a diverse ingredient we have taken the liberty to incorporate it in our Mitti Raw Ho...

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Jess & Utah for Purearth x

Jess & Utah for Purearth x

Come join us as Jess and Utah spend an afternoon sharing their Purearth skincare rituals. Jess shows you how to cleanse, tone, mist and mask and guides Utah through her step-by -step Kwansha Facial 🌟

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pure, potent & precious

We offer high performance Ayurvedic formulations to nourish your skin & senses.
Ethically sourced, fair trade and Leaping Bunny cruelty free approved.