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WHY CLEAN BEAUTY AND WELLNESS?
Many of us are currently seeking a closer connection to the Earth, through immersive experiences and a desire for rejuvenating simplicity. We’re awakened to subtle nuances in the way we live -- and discovering magic in the details. Purearth is at the helm of this movement with a discernment for what is truly worth celebrating: the deep thread of infinite wisdom from ancient communities, raw, natural beauty free of chemicals and quick fixes, and craftsmanship that nourishes the body, mind and soul.
OUR APPROACH TO SLOW SKINCARE
This approach to living created Purearth, our artisanal skincare and wellness brand founded in 2012, which equally values the source, our makers and you.
Natural rhythm and ritual inform how we create our line. We travel far to forage, returning to concoct, blend and bottle by hand in limited batches at our zero waste studio. Evoking harmony between mind, body and soul, our plant and mineral based formulations are rooted in ancient Ayurvedic wisdom and a revelation in green beauty and wellness.
Because we believe that skincare is akin to skinfood and can be absorbed into our bloodstream, Purearth promises superlative ingredients, sourced responsibly and harnessed at the peak of their potency.
As a social initiative, Purearth channels back 10% of it's profits to Pure Purpose Foundation, a registered tax exempt charitable company to support our social impact projects.
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Kavita traded the world of private equity law for clean beauty. Her sustained interest in wellness led to a Diploma from the Ayurvedic Institute founded by the renowned Dr Vasant Lad. A yoga teacher and Vedanta student, she established and ran Sachananda Yoga Shala, a non-profit yoga school, for four years before starting Purearth in 2012. She is also a lifelong member of the Federation of Women Lawyers, Hong Kong.
An advocate of conscious consumption, she has a propensity to question and unearth what’s precious, refined and worth nurturing for both people and planet. It energizes her conviction that smart girls go green.
The Advisory Council is an honorary body committed to supporting the ethos and values of Purearth and PPF. In its capacity as a non executive steering committee, the Advisory Council provides guidance, stewardship and brings a wealth of experience and expertise to nurture and support the initiatives of both Purearth and PPF.
Pure Purpose Foundation
PPF is our sister organization and a tax exempt section 12A/ 80G charitable foundation established in India. PPF is focused on social impact initiatives ranging from safe sanitation, rainwater harvesting, tree plantation, education and environmental projects supporting biodynamic and organic farming methods, carbon offsets and reforestation. Purearth’s award-winning line addresses a growing consciousness for clean, ethical skincare and wellness.
Equal, ethical and ecological, Purearth advocates conscious consumption by channeling 10% of its profits into the Pure Purpose Foundation.
THE RECYCLING PROGRAM
GET. GIVE. GROW.
An initiative to move towards a zero waste business, we launched the Recycling Program. We collect Purearth glass jars and bottle empties from your doorstep, free of cost and repurpose them in non commercial ways. For every jar or bottle that is returned, we in turn plant a tree, making a conscious effort towards a greener Earth and greener business practices.
THE REFILL PROGRAM
Our Refill Program will be launched soon to offer a refill service in-store at select locations as part of our commitment to zero-waste.
Provenance® powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance® exists to drive positive change through transparency. They're protecting shoppers from greenwashing using their Proof Point technology, connecting 'green' claims to evidence from the supply chain or third-party verification.
How do we work with Provenance?
Provenance® is helping us share credible, compelling and fact-checked social and environmental impact information with brand and product Proof Points. Proof Points are interactive icons representing a claim about a business or product. Each Proof Point is part of the Provenance Framework, a collection of 50+ jargon-free claims about social and environmental impact.