While we get our bearings right and brand positioning still underway, pop ups are just the way to go...

My gracious friend Maggie Chu has opened the doors to the exquisite Library and Blue Salon Room of our fave salon: The Kee Club Hong Kong for Purearth to host a private viewing and pop up event over some Moet bubbles. We were thrilled with the astounding reception for our product range and branding. We created a fab display, converting the brass wall showcase to feature with our visual merchandising amidst exquisite art and installations! More pop ups please!

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pure, potent & precious

We offer high performance Ayurvedic formulations to nourish your skin & senses.
Ethically sourced, fair trade and Leaping Bunny cruelty free approved.