About Kavita Khosa

Founder and Creative Director Kavita Khosa has united her passion for clean beauty, wellness and her commitment towards positive social impact through her creation of PUREARTH. Kavita felt a deep desire to reconnect with her native land of India. She shed her corporate avatar to embark on a voyage through the high altitude Himalayas where she has spent years conducting extensive research on the ecological environment, establishing partnerships with community based organizations, womens’ micro-credit and self-help groups across from Kashmir to Kumaon.

A former Wall Street firm lawyer and director at Deutsche Bank, Kavita read law at the University of Pune and Hong Kong University and holds Diplomas in Advanced Organic Cosmetic Science, Ayurveda and Vedanta. An Ayurvedic practitioner for over 20 years, Kavita is an Iyengar yoga teacher and established Sachananda Yoga Shala, a non-profit yoga school before founding PUREARTH in 2014. A lifelong member of the Federation of Women Lawyers, Hong Kong and an active womens’ rights campaigner, Kavita has been featured on the cover of India Today Woman business magazine and nominated as Entrepreneur of the Year by the Adventist Hospital Women of Hope Foundation, Hong Kong. She is invited to speak globally at forums on womens’ empowerment and sustainability.

Conscious Beauty & Social Innovation

Kavita Khosa’s background in Ayurveda and organic skincare science, combined with an intrinsic desire for social change resulted in PUREARTH, a responsible luxury, performance driven skincare and wellness brand that supports income generation programs for resource poor women and grassroots farmers in India.

pure, potent & precious

We offer high performance Ayurvedic formulations to nourish your skin & senses.
Ethically sourced, fair trade and Leaping Bunny cruelty free approved.