Cassia Brightening Serum Vit C + Niacinamide

Cassia Brightening Serum Vit C + Niacinamide

Hydrates, plumps and brightens skin while smoothing texture and improving clarity.

Rs. 4,900.00 INR

(MRP inclusive of all taxes)

Clinical Efficacy

upto 55% reduction in visible dark spots¹
upto 21% reduction in fine lines²
upto 30% improvement in skin laxity, clarity, and reduces wrinkle depth³

Size:

50ml / 1.76oz — classic size 5ml / 0.17oz — trial size

Variant

one bottle lasts ~30 days

Free shipping*

COD Available*

Results based on independent clinical studies of key actives over 4 to 12 weeks of consistent use. Individual results may vary.¹²³

An advanced adaptogen gel serum with a luminous, pearlescent finish that visibly brightens, smooths, and refines the skin. Powered by 100% plant polysaccharides from Cassia angustifolia (Sonamukhi), it delivers deep hydration and long-lasting plumping as a natural alternative to hyaluronic acid.

Formulated with 8% Vitamin C (Magnesium Ascorbyl Phosphate), niacinamide, and a ceramide complex, it targets dullness, discoloration, and sun damage while strengthening the skin barrier. Infused with Himalayan Rosa Damascena hydrosol, this lightweight, water-based serum soothes, supports collagen, and reveals brighter, clearer, smoother skin.

Ingredients

rosa damascena (taruni) flower water, aqua (water), aloe barbadensis (aloe vera) leaf juice*, cucumis sativus (cucumber) fruit extract*, chrysopogon zizanioides (wild khus vetiver) root extract*, emblica officinalis (amla) fruit extract*, glycyrrhiza glabra (licorice) root extract*, glycerin**, isoamyl laurate**, prunus armeniaca (apricot) kernel oil, caprylic/capric triglyceride (coconut derived), potassium sorbate**, sodium levulinate**, cassia angustifolia (sonamukhi) polysaccharide**, ceramide np, ceramide ap, glycosphingolipid, hydrogenated lecithin, tetraacetyl phytosphingosine, cholesterol, stearic acid, glyceryl monostearate, cetearyl alcohol, 1, 2-hexanediol, acacia senegal gum**, xanthan gum**, cetearyl olivate**, sorbitan olivate**, tocopherol**, sodium hyaluronate, lactic acid, jasminum sambac (jasmine) flower oilΦ, +citronellol, +eugenol, +farnesol, +geraniol, +linalool and love.

*Certified organic, **ECOCERT/COSMOS certified non palm non GMO, §wildcraft, Φsteam distilled essential oil, +microbiome friendly from natural essential oils

Cassia angustifolia (Indian Senna, has been used in Ayurveda, Unani and Chinese practices for centuries). Studies of their polysaccharides show:
• Radiance improvement
• Hydration improvement
• Hyaluronic acid production
• Collagen I production

Composed with rare botanicals that are natural, unrefined and non-deodorized. They may vary in colour and fragrance with changes in seasonal harvests. We hope that you will embrace the beauty and purity of our precious ingredients.

Free of alcohol, parabens, sulphates, phthalates, palm, petrochemicals, formaldehyde, carbomers, phenoxyethanol, silicones, glycols, PEG, DEA, TEA, GMOs, artificial fragrances, colourants, additives and other questionable ingredients.

Product Information

Generic Name: Face Serum

Shelf Life: 2Y (from date of manufacturing)

Manufactured By:
Dehlvi Naturals Remedies Pvt. Ltd.
495, Fie, Patparganj Industrial Area, Delhi-110092, India

Babi Beauty Cosmetics
Floor 3, Plot No. 2, 14/3 Mathura Road, Faridabad, Haryana-121003, India

M/s Aelius Parallel Holdings Pvt. Ltd
Plot No. GP-55, Sector-18, Hsiidc, Gurugram, Haryana-122015, India

Cassia Brightening Serum Vit C + Niacinamide

Rs. 4,900.00 INR

(MRP inclusive of all taxes)

clinical efficacy

upto 55% reduction in visible dark spots¹
upto 21% reduction in fine lines²
upto 30% improvement in skin laxity, clarity, and reduces wrinkle depth³

what to expect

Hydrates - hydration that leaves skin supple & comfortable.
Brightens - softening dark spots and discoloration.
Smooths - reduce the appearance of fine lines & uneven texture.
Protects - supports collagen production & interrupts the skin’s stress cycle.

12-week clinical study with 34 volunteers for magnesium ascorbyl phosphate (vitamin C)¹
12-week clinical study with 50 volunteers for niacinamide²
12-week clinical study with 71 volunteers for GHK-Cu (Copper Tripeptide-1)³

our heroine botanicals

MICA

Ethically sourced, natural earth mineral that diffuses light for a soft-blur effect on skin.

LICORICE ROOT

Lightens discoloration, sun spots and UV damage. The complexion is rich in anti-inflammatory, antioxidant and antibacterial properties. Brightens your skin.

NIACINAMIDE

Niacinamide (Vitamin B3) supports barrier repair and hydration while balancing oil, brightening skin tone, and boosting collagen and ceramides for a healthier, more even complexion.

MOGRA

Relieves stress, relaxes and uplifts. Antiseptic & anti-inflammatory properties.

the ritual - how to use

STEP 1: CLEANSE

Begin with freshly cleansed skin to prep and maximize absorption.

STEP 2: APPLY

Apply a few pumps to the face and neck morning and evening, gently pressing into the skin.

STEP 3: LAYER & SEAL

Use on its own or layer with our oils or cream to seal in moisture and enhance comfort.

STEP 4: FINISH & GLOW

Finish with a moisturizer as needed. The formula absorbs quickly, leaving a soft, silky, pearlescent finish.

kavita’s pro tip

A few pumps mixed with a dollop of my Gulabo and I am ready for 24 hours of barrier protection, deep hydration and moisture for my skin while the actives brighten and refine my skin at a cellular level. The pearlescent glow from the ethically sourced mica is a cherry on top!

ayurvedic benefits

Ayurvedic benefits A sheeta (cooling) and varnya (lustre) complexion-enhancing serum with taruni (rose hydrosol), ghrita kumari (aloe vera) and Ayurvedic herbs that are tridoshic, pacifying dry, dehydrated, irritated and acne-prone skin.

FAQ

If we didn't answer your question, contact us.

Is this serum suitable for sensitive or acne-prone skin?

Yes. MAP Vitamin C, ceramides and niacinamide are non-irritating and barrier-supportive, making it suitable for sensitive, acne-prone, or post-inflammatory skin. The serum hydrates without clogging pores and supports skin resilience rather than overstimulation.

What results can I realistically expect?

Over time, skin appears brighter, smoother, and more hydrated. Pigmentation looks more even, texture improves, and the skin barrier feels stronger — without tingling, redness, or rebound dryness.

What is special about the Cassia Brightening Serum & why is it priced as a luxury investment?

Cassia is formulated using 8% Magnesium Ascorbyl Phosphate (MAP) — an advanced light and oxygen stable, non-acidic, skin-compatible form of Vitamin C that is significantly more expensive than basic ascorbic acid, but far gentler and suitable for daily use.

Hydration comes from 100% plant-derived ECOCERT Cassia angustifolia polysaccharides, a superior botanical alternative to hyaluronic acid, combined with five skin-identical ceramides, niacinamide, and pure floral hydrosols instead of water. There are no pre-mix bases, fillers, synthetic thickeners, or shortcuts.

The formulation is proprietary, micro-batched, hand-filled, and housed in biophotonic violet glass with FSC-certified packaging to protect actives from oxidation.

WHY DOES PUREARTH USE FRAGRANCE IN ITS FORMULATIONS? IS IT SAFE?

Purearth does not use synthetic, cosmetic, or masking “parfum” or fragrances.

We firmly believe in aromatherapy and the therapeutic power of 100% pure plant essential oils based on research and used functionally, respecting strict dermal limits. We never use hexane or solvent extracted essential oils. Aromatherapy is not merely fragrance — it is plant-based, bio-active formulation intelligence. Every aromatic choice serves a therapeutic purpose, not merely a cosmetic one.

As some essential oils may contain molecules that can potentially act as allergens, we fully list out all molecules naturally present in an essential oil in our ingredients list, in compliance with stringent EU regulations.

WHAT IS THE PUREARTH PROMISE?

Our formulations are free from alcohol, petrochemicals, parabens, phthalates, palm oil, formaldehyde, silicones, sulphates, carbomers, glycols, PEGs, MEA, DEA, TEA, GMOs, artificial fragrances, colourants and "forever chemicals," or PFAS (per- and polyfluoroalkyl substances) commonly used in the industry. We never use pre-mix bases, fillers or additives and are certified by Leaping Bunny Cruelty-Free International.

HOW DOES PUREARTH DEMONSTRATE ITS ETHOS OF EQUAL, ETHICAL, ECOLOGICAL?

Purearth pledges 10% of its profits to the Pure Purpose Foundation (PPF), our sister tax exempt charity organization, including donating to the Eco-Pot sanitation project building toilets, long-term afforestation initiatives - planting native fruit and forest species and works directly with women’s self-help groups and producer communities supporting income generation and fair trade livelihoods. With our Get. Give.Grow Recycling Program, we plant a tree for every bottle returned.

customer reviews

pure, potent & precious

We offer high-performance Ayurvedic formulations wildcrafted in microbatches from rare, select botanicals to nourish your skin & senses. Ethically sourced, fair trade, and Leaping Bunny cruelty-free approved.

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