ALL HAIL HEMP! The grass is greener when it comes to Hemp we think! So after years of debating the legalities surrounding the topical use of this supergreen in India, we are excited to introduce Hemp in our skincare formulations! Here is a lineup...
Read moreThis is such a milestone moment for Purearth! We were invited by Elle India to be a part of their Oprah Winfrey cover shoot in December 2018. Purearth was the only beauty brand included in the curated gifts presented to Oprah, representing the...
Read moreAs we step into winter (the season of Hemanta in Ayurveda), the dry, harsh weather calls for nurturing skincare rituals that nourish, comfort and soothe your skin. Abhyanga or oil massage, prescribed by classic Ayurvedic treatises, can heal and a...
Read moreNestled along silvery, glacier fed Himalayan valleys and villages, the precious seabuckthorn berry is a superfruit with a magnificent phytonutrient and EFA profile. Wild crafted and hand harvested by our lovely Ladakhi women at over 13000 feet, t...
Read moreWe’re adding a full size 50ml Rose & Seabuck Face Cream (value 100US$) with every order over US$250. Plus complimentary shipping to wherever you are ♥️ No promo code simply checkout and we will happily add it to your order! Now thru February!
Read moreThe Eco-Pot Project is a Purearth non-profit initiative to provide safe sanitation for rural Himalayan women and girls. We aim to raise $200,000 HKD on Kickstarter to fund the construction of around 40 twin-pit water seal eco-toilets in 18 hamlet...
Read more“These are time tested, botanical elixirs, so if you’re tuned in to your body, you will naturally tune in to purity whether on your skin or in your body. Each carefully extracted ingredient or oil holds a story as they can be generations old even...
Read moreWe want to show you some LOVE ❤️ So we are gifting a complimentary full size 50gm of our rose & seabuck face cream. An absolute must have cult fave! A luscious sumptuous treat for your face to begin and end the day on a gentle, indulgent note...
Read moreIts all about balance! Find your rhythm, spoon the seasons with sensible lifestyle choices as day follows night, and seasons give way to one another... Ritucharya & DinacharyaAyurvedic daily routines sync with the seasons and have long st...
Read moreFebruary is the month of LOVE so we timed the first of a series of mini clips for release entitled PASSION X PLAY featuring people we adore for the passion and play they bring into their work! Meet five tastemakers who have made their mark on th...
Read moreThe uber cool Zen Garden at Caelum Greene, Hong Kong’s newest athleisure/wellness space was the perfect setting for my Masque Masterclass. Sharing skincare rituals with green beauties in intimate small workshops over the weekend was pure joy! If ...
Read moreWe offer high performance Ayurvedic formulations to nourish your skin & senses.
Ethically sourced, fair trade and Leaping Bunny cruelty free approved.
