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What is Agnihotra? As the name suggests, it is a fire purification practice. A calming and healing fire purification ritual dating back to the Vedic age and practiced twice daily for its beneficial effects on our body, mind and the environment su...
Read moreWhat if you could make your very own, 100% preservative free, Ayurvedic face cream with just two ingredients? Glorious as much as it is a laborious, painstaking labour of love, this is a superbly penetrating face cream with a light as air, luxur...
Read moreThe overuse of computer screens, detailed work, long hours on the phone, insomnia and stress leads to dryness, strain, burning hot sensation in our eyes and maybe diminished vision. Ancient Ayurvedic treatises have prescribed classic recipes to s...
Read moreAs an initiative to move towards a zero waste business, we launched the Recycling Program. We collect Purearth glass jars and bottle empties from your doorstep across India and Hong Kong, free of cost and repurpose them in non commercial ways.
Read moreA whole new world! So delighted to be invited to represent the best of India for this fabulous ELLE June cover story featuring the sensational star of the moment - Naomi Scott. A HUGE thank you to the entire ELLE team especially Ms. Malini Baner...
Read moreLearn how to prep and prime your skin and get that dewy, soft focus, sunkissed glow alongside Divya Dugard.
Read moreIt was a joy to chat over skype with little Mehendi, a 13 year old school girl from Jaipur and share thoughts on money management and saving up for an education.
Read moreALL HAIL HEMP! The grass is greener when it comes to Hemp we think! So after years of debating the legalities surrounding the topical use of this supergreen in India, we are excited to introduce Hemp in our skincare formulations! Here is a lineup...
Read moreThis is such a milestone moment for Purearth! We were invited by Elle India to be a part of their Oprah Winfrey cover shoot in December 2018. Purearth was the only beauty brand included in the curated gifts presented to Oprah, representing the...
Read moreAs we step into winter (the season of Hemanta in Ayurveda), the dry, harsh weather calls for nurturing skincare rituals that nourish, comfort and soothe your skin. Abhyanga or oil massage, prescribed by classic Ayurvedic treatises, can heal and a...
Read moreNestled along silvery, glacier fed Himalayan valleys and villages, the precious seabuckthorn berry is a superfruit with a magnificent phytonutrient and EFA profile. Wild crafted and hand harvested by our lovely Ladakhi women at over 13000 feet, t...
Read moreWe’re adding a full size 50ml Rose & Seabuck Face Cream (value 100US$) with every order over US$250. Plus complimentary shipping to wherever you are ♥️ No promo code simply checkout and we will happily add it to your order! Now thru February!
Read moreWe offer high performance Ayurvedic formulations to nourish your skin & senses.
Ethically sourced, fair trade and Leaping Bunny cruelty free approved.
